Growing frustrated with your old methods of handling trade shows? Here are seven ways to think differently.
1. Pick your venues carefully. That means, attend the shows that are large enough to draw lots of potential customers who will buy your books.
2. Manage your expectations. Be happy to get one new customer, even though you will probably get more than one.
3. Think of the exhibitors table as another time and place where you can give that all important second or third greeting to a potential client who is already in your pipeline. You never know: this meet and greet could be the closer.
4. Use the time and place to reconnect with your current customers. Exhibiting at a trade show that your customer feels is important enough for his ...Read More