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February 15, 2016 @ 10:21 PM

You may think you know the characteristics that successful business blogs have in common. Well, I think there are six qualities that are "must haves" for success. I call them the "Magic P's". See if you agree with our list of qualities below.

Passionate: Whether you write 3,000 word feature articles or a weekly 300 word business blog, the one trait your writing must exhibit in order to tantalize your readers is a passion for your topic. Passion makes your writing contagious; that is, readers will want to share your blog with friends. Passion makes the reader reconsider their own thoughts and conclusions about your topic; reconsider the value s/he places on your subject matter. Passion makes the reader care ...

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February 1, 2016 @ 12:09 PM

Striving to be a Better Writer? Know the Difference Between Written & Spoken Words

The goal of any writer is to communicate ideas to the reader. How we do that depends on the genre. How well we do it depends on our skill with word selection and in using grammar and punctuation to clearly express our ideas.

Written words vs speech. Modern writers experimented with making the written word read just like the spoken word. Mark Twain used southern American slave dialect to flesh out his character, Jim, and southern backwoods expressions to make Huck Finn jump off the page. Later, William Faulkner used a "stream-of-consciousness" technique to bring us into the minds of his characters to show us what they were thinking. The two ...

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